Category: Marketing Trends

A joint approach by tech retailers over the years, shifting ad spending to something more analogue: The print catalogue, sent alongside a host of other direct mail products, offers an incredible opportunity to deliver a rich shopping experience and tactile aimed at both potential and existing customers.

At a time when digital is increasingly saturated, these are the top reasons to add direct mail or print marketing to your marketing mix as a retailer:

• Print marketing is a very powerful tool in the hands of retailers and can be used to influence customers’ purchasing decisions. According to Catalog Age magazine, about 70% of people who receive catalogues buy or respond to them within six months. Catalogues influence purchasing decisions by making it easier to locate what you are looking for and by delivering it comfortably to your doorstep!

• Printed advertising media, such as brochures and direct mail, are usually consumed differently and more consciously by the recipient than digital content. In contrast to constantly available digital advertising, the consumer takes time at home to study the advertising in a familiar environment. While the flow of digital advertising is often only marginally perceived in the daily life of the modern consumer, a well-designed printed brochure is a pleasant and light-hearted exception.

• It is an effective tool that offers sellers the ability to reach, engage and influence consumers throughout the purchasing process. Catalogues and printed circulars are often used as a launching pad for omnichannel shopping journeys by offering great deals, building brand awareness, and driving traffic to store windows (or websites). The production strategy for printed catalogues and circulars is constantly evolving to reach consumers where they are, both digitally and physically.

Combine printing with data.

Sellers have a wealth of information about customer transactions and regional purchasing behaviours. Some retailers use print catalogues and direct mail products to reach those who spend the most or can spend the most. It also becomes a more intimate and less crowded form of advertising than Facebook, Google or email. Some retailers use placing printed circulars in weekly shipments with region-specific offers, such as Texas-based items for a major Texas supermarket or college items for retailers in specific states. That amount of data and print production requires tools for teams to work efficiently without being bogged down by manual processes.

Why use print marketing to target potential customers for your startup?

In the early stages of launching a startup, it’s important to introduce your brand to as many people as possible. And while digital marketing is a great way to reach a large audience, don’t forget the power of print marketing. Here are four reasons to use print marketing to target potential customers for your startup.

1. Printing is personal

In a world where we are constantly bombarded with digital ads and messages, print marketing stands out. It’s hard to ignore a well-designed brochure or postcard in your mailbox. And because the print is tactile, you can create a more personal connection with your audience.

2. Printing is reliable
3. The impression is memorable
4. Printing is versatile

There are endless possibilities when it comes to print marketing. You can use brochures, postcards, business cards, and even T-shirts to introduce your brand to potential customers. With so many printing options available today, you can create custom prints that fit your budget and goals.

If you’re looking for an effective way to reach potential customers, don’t overlook the power of print marketing. From its personal touch to its high level of reliability, print marketing can help you launch your startup and connect with your target audience.

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