Integrating Digital And Print For Powerful Branding

Take advantage of the synergy between both channels to create powerful and coherent branding.

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Print Marketing: A Current And Constantly Renewed Strategy

November 27, 2023

In current times, it may sound old-fashioned to rely on print formats for marketing. Social media, after all, has broken down communication barriers like never before. However, this does not mean that print is an obsolete or less valuable medium.

The key is knowing when and how to use it to promote the growth of our company. Would you like to know some of the most useful ways to get the most out of print in marketing? Here we present them to you! 

In the publishing industry, for example, the end of physical books and the absolute predominance of e-books were predicted. However, this did not happen. 

The role of printing in the new digital context

With the arrival of instant media, there was much talk about the future of printed resources.

In the publishing industry, for example, the end of physical books and the absolute predominance of e-books were predicted. However, this did not happen. 

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This social behaviour has a lot to do with the performance of the rest of the printed formats: people need and like tangible media that we can feel and store.
And it is precisely the physical nature of printed resources that represents their greatest advantage over other trends.

QR Code Printing

QR codes were originally intended for use in the automotive industry. However, their numerous applications allowed them to occupy a place in our daily lives. Say for reasons of advertising, design, merchandising, etc.

With social distancing, these codes took on new importance. The non-dependence on contact made them ideal for sharing information without putting people at risk.

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In addition, they are an excellent way to implement the simultaneous use of digital technologies and prints. The most notable example of this is the use of QR codes in restaurants to display the menu.

Brochure printing

In urban contexts, it is quite common to find brand promoters with brochures in hand on streets and businesses.

During the pandemic, these types of interactions were totally or partially restricted, and as a result, the flow of casual information was conditioned. 

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For these types of situations, the brochures were very useful. Its format allows valuable and timely information to be presented in a user-friendly manner. This is without requiring a prolonged approach between the interacting people.

For these types of situations, the brochures were very useful. Its format allows valuable and timely information to be presented in a user-friendly manner. This is without requiring a prolonged approach between the interacting people.
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Printing magazines or business directories

People chose to consume content that they found safer on social networks and other digital platforms.

Consequently, many publications looked for a way to move their content to these types of platforms, adopting a hybrid model. Many others replicated this while favouring the virtual promotion of subscriptions to content in physical format.

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Printing of posters and signs

One of the types of printing that were most favoured by the arrival of the pandemic was posters and signs. The need to keep our distance led to the dissemination of information with a few meters of distance in between.  

This trend prompted smarter and more creative use of poster designs. In a matter of seconds, the design had to attract the attention of a prospect, in addition to encouraging them to consume said brand. 

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What Are The Benefits Of Using Print Marketing For Your Startup?

November 26, 2023

When you’re just starting, it can be not easy to get your name and brand out there. You want to make sure you do everything you can to get attention, and one of the best ways to do that is through print marketing.

There are many benefits to using print marketing for your startup. On the one hand, it’s a great way to get your name and brand out there. When you’re just starting, it can be not easy to get noticed. But if you use print marketing, people will see your name and brand and start to remember you.

Another benefit of print marketing is that it is a great way to build trust with your customers. If they see your name in print, they will start to trust you more. And when you have a trusted brand, people are more likely to do business with you.

Print marketing is also a great way to differentiate yourself from the competition. If you use print marketing, you will be different from all the other companies that only use online marketing. You will be able to reach a different audience, and you will be able to stand out from the crowd.

Lastly, print marketing is a great way to stay top of mind. When people see your name in print, they will remember you. And when they need what you have to offer, they will think of you first.

If you are looking for a way to get noticed and build trust with your customers, then print marketing is a great option for you. It’s a great way to get started and can really help you grow your business.

 Examples of the power of print

 The COVID-19 pandemic has also served to measure the resilience of the sector with very positive results. In fact, according to a Keypoint Intelligence-Big Picture Magazine survey, only 3% of printers went bankrupt at the end of 2020.

Thus, despite difficult circumstances, print prevails as a powerful option in marketing. The central question, then, seems to fall on reason. Why does print marketing continue to be one of the main alternatives?

Sensory marketing

As we anticipated, a great advantage of print marketing over digital marketing derives from its tangibility and presence. People respond better to stimuli when various sensory reasons are involved. Say, images, smells, textures or sounds.

This is largely because our emotions are intrinsically linked to our senses. Having physical contact with a marketing resource will always have a greater impact than simply viewing it through a screen.

Convergence of print and digital technology

A definitive situation in the industry often tends to polarize: if digital marketing predominates, print marketing disappears. But this is not the case; reality shows us that the existence of both formats is not exclusive.

A marketing strategy that knows how to properly integrate printed and digital resources will be more than assured success. After all, if we remember that “there is never enough advertising”, printed resources will provide us with more than necessary help.

Printing as an inspiration for creativity

In addition to all of the above, printing on paper has a benefit that its digital counterpart can hardly match: the encouragement of creativity. And it is common to feel more inspired when putting something on paper than simply posting it.

From texture to colour presentation, printing is always a desirable option. This is also the reason why, for example, Labels continue to have a great impact when it comes to attracting customers or in the private sphere when we still prefer to give printed gift cards rather than digital cards.

The revolution of the digital age has brought many extremely popular practices and industries to the world. Fortunately, printing can still boast of being the sector that has managed to adapt and evolve best in this context of change. For more information on printed marketing, visit https://losangelesprinting.net/…

How To Use Printed Products In Your Marketing Strategy

November 25, 2023

Normally, we believe that marketing is only what we see through screens: social media posts, television ads, digital billboards, etc. What about print marketing? This type of marketing is considered an old-fashioned way of advertising, but it is still a very effective tool in marketing strategies.

Many companies have decided to use printed products as part of their marketing strategy for various reasons. In a world dominated by screens, distributing printed flyers and brochures is a relief for many. The information offered by this type of product is more consistent, remains in people’s memories longer than ads seen on social networks, and can be saved and archived. Likewise, they help increase the credibility and trust of your company. Additionally, flyers and brochures are cheap and easy to print.

We leave you some tips on how to use printed products to advertise your brand:

Improve your distribution strategy.

 It doesn’t matter how well-designed your flyer, brochure or product catalogue is if you don’t deliver it to the right people. Distribute flyers in places frequented by your target audience. It’s also a good idea to hand out flyers in places where people are waiting, such as at bus or train stations.

Use tarps and panels. 

Banners and panels are classic printing products for businesses. They never fail when it comes to attracting the attention of both current and future clients, especially when they are original. Even if customers don’t walk into your store right away, assume they will remember your business and maybe even promote it.

Try direct mail advertising. 

Being accustomed to receiving advertising emails every day, the agent practically does not bother to read them. Receiving mail in your home mailbox has become a new way to receive advertising. Furthermore, the probability that they will read the flyer or brochure received in the mailbox is three times higher than that of reading the advertising received in the email.

Take advantage of trade fairs and events. 

Fairs or events offer you the best opportunities to advertise the products and services you offer. It is also the ideal place to contact your current clients and to increase your network of contacts with future clients. Everyone who attends these events is a potential client, so they hand out a business card. Brochure or catalogue before you move on to the next booth.

Includes discounts and offers. 

We all like a good deal. Include discount codes in your flyers or insert a coupon inside the catalogue. Discounts not only increase the business opportunity but also help your client save. Win-win.

Offer products along with your brochure or flyer. 

Giving a free article along with the flyer is a very effective marketing strategy. Since no one says “no ” when they give us free products, hand out a flyer when you hand out promotional pens or samples of promotional creams. They will know your company and the products and services you offer.

Build relationships with companies in your area.

Negotiate with companies in your area, especially those relevant to your industry. They may allow you to offer business cards, catalogues, brochures or even merchandise in their stores, and they will be able to offer it in your business. In this way, their clients can become yours and vice versa.

Complement printed products with digital marketing. 

You don’t have to choose one or the other. You can use both forms of marketing to advertise your business. Inform in your emails about a catalogue or gift that will be sent via postal mail.

Include QR codes, URLs and social networks in your prints. If the customer wants to know more about your company, they can do so by visiting your pages and online profiles.

Including hashtags in flyers, brochures, banners, or panels is another good marketing strategy since people will tend to use them in their social media posts. The more people use the hashtag, the more views your channel will receive.

Print advertising boards that people can take photos with, especially when there are events or special offers. People will take photos with him and post them on social media. For more information on printed materials, visit https://www.scottsdaleprintservices.com/…

Advantages Of Print Marketing

November 24, 2023

With digital marketing in full swing, when talking about printed marketing, more than one may think: printed marketing today? Corporate stationery? Print advertising? But what are they talking about?

Well, yes, printed marketing has many advantages for companies and businesses, and we want to present them to you not in a generic way but product by product.

Do you network? Don’t leave without your printed business cards!

No matter how digital these times are, professional contacts continue to be a primary source of business in any sector, and the exchange of business cards at professional events or business visits is a widespread custom, not only in our country but internationally.

Business cards are practical: the ones that really matter to us can always be kept at hand and are easier to “access” than a digital contact. In addition, they are a way of transmitting the personality of the company.

Flyers and printed brochures: impact showing your products

In this section, we are going to encompass different products:

Flyers, folded forms, catalogues and corporate magazines. These are very different products, but they have in common that they are a direct means of advertising your products and services.

Folded flyers, diptychs and triptychs can have very different uses; they are versatile since, with them, you can quickly and easily transmit your promotional campaigns.

For example:

  • Sending them to your clients along with their invoices and delivery notes.
  • At events such as fairs or salons.
  • As a sales tool for your salespeople.
  • In the company’s facilities.

Printed catalogs

Catalogues are your best option if you have a large number of products to display. Their main advantage is the great impact they have on the recipient: a product presented through a well-printed catalogue is remembered much more than one that was known digitally.

They can be distributed in the same way as flyers and brochures. Still, since, due to their production process, their price is higher than that of other graphic pieces, the recipients of the catalogue must be previously segmented. We know that they really are potential clients.

Printed magazines

Paper magazines are a very effective method to inform your audience about your products, news or services. Its main advantages are:

1) Receptive clientele: paper magazines have a high level of public receptivity. A printed magazine generates a presence and a lot of credibility in its advertising. Inserting advertising in a publication gives prestige to our products.

2) Durability – Magazines have the longest lifespan of all media. We keep them in our bookcases, offices, and drawers, and they remain within our reach for a long time.

3) Format: The magazine format also allows for a variety of creative advertising through multiple pages, inserts, inserts and other features.

4) Quality: the magazines are printed on high-quality paper, which gives them excellent visual quality, promoting their use among numerous sectors due to the impact they have on the audience.

5) Target audience: Magazines’ ability to reach specialized audiences is their strong point.…

2022 Marketing Trends: Why Print Marketing is Returning

November 23, 2023

A joint approach by tech retailers over the years, shifting ad spending to something more analogue: The print catalogue, sent alongside a host of other direct mail products, offers an incredible opportunity to deliver a rich shopping experience and tactile aimed at both potential and existing customers.

At a time when digital is increasingly saturated, these are the top reasons to add direct mail or print marketing to your marketing mix as a retailer:

  • Print marketing is a very powerful tool in the hands of retailers and can be used to influence customers’ purchasing decisions. According to Catalog Age magazine, about 70% of people who receive catalogues buy or respond to them within six months. Catalogues influence purchasing decisions by making it easier to locate what you are looking for and by delivering it comfortably to your doorstep!
  • Printed advertising media, such as brochures and direct mail, are usually consumed differently and more consciously by the recipient than digital content. In contrast to constantly available digital advertising, the consumer takes time at home to study the advertising in a familiar environment. While the flow of digital advertising is often only marginally perceived in the daily life of the modern consumer, a well-designed printed brochure is a pleasant and light-hearted exception.
  • It is an effective tool that offers sellers the ability to reach, engage and influence consumers throughout the purchasing process. Catalogues and printed circulars are often used as a launching pad for omnichannel shopping journeys by offering great deals, building brand awareness, and driving traffic to store windows (or websites). The production strategy for printed catalogues and circulars is constantly evolving to reach consumers where they are, both digitally and physically.

Combine printing with data.

Sellers have a wealth of information about customer transactions and regional purchasing behaviours. Some retailers use print catalogues and direct mail products to reach those who spend the most or can spend the most. It also becomes a more intimate and less crowded form of advertising than Facebook, Google or email. Some retailers use placing printed circulars in weekly shipments with region-specific offers, such as Texas-based items for a major Texas supermarket or college items for retailers in specific states. That amount of data and print production requires tools for teams to work efficiently without being bogged down by manual processes.

Why use print marketing to target potential customers for your startup?

In the early stages of launching a startup, it’s important to introduce your brand to as many people as possible. And while digital marketing is a great way to reach a large audience, don’t forget the power of print marketing. Here are four reasons to use print marketing to target potential customers for your startup.

  1. Printing is personal

In a world where we are constantly bombarded with digital ads and messages, print marketing stands out. It’s hard to ignore a well-designed brochure or postcard in your mailbox. And because the print is tactile, you can create a more personal connection with your audience.

  1. Printing is reliable
  2. The impression is memorable
  3. Printing is versatile

There are endless possibilities when it comes to print marketing. You can use brochures, postcards, business cards, and even T-shirts to introduce your brand to potential customers. With so many printing options available today, you can create custom prints that fit your budget and goals.

If you’re looking for an effective way to reach potential customers, don’t overlook the power of print marketing. From its personal touch to its high level of reliability, print marketing can help you launch your startup and connect with your target audience.

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