Category: Marketing Strategy

Normally, we believe that marketing is only what we see through screens: social media posts, television ads, digital billboards, etc. What about print marketing? This type of marketing is considered an old-fashioned way of advertising, but it is still a very effective tool in marketing strategies.

Many companies have decided to use printed products as part of their marketing strategy for various reasons. In a world dominated by screens, distributing printed flyers and brochures is a relief for many. The information offered by this type of product is more consistent, remains in people’s memories longer than ads seen on social networks, and can be saved and archived. Likewise, they help increase the credibility and trust of your company. Additionally, flyers and brochures are cheap and easy to print.

We leave you some tips on how to use printed products to advertise your brand:

Improve your distribution strategy.

 It doesn’t matter how well-designed your flyer, brochure or product catalogue is if you don’t deliver it to the right people. Distribute flyers in places frequented by your target audience. It’s also a good idea to hand out flyers in places where people are waiting, such as at bus or train stations.

Use tarps and panels. 

Banners and panels are classic printing products for businesses. They never fail when it comes to attracting the attention of both current and future clients, especially when they are original. Even if customers don’t walk into your store right away, assume they will remember your business and maybe even promote it.

Try direct mail advertising. 

Being accustomed to receiving advertising emails every day, the agent practically does not bother to read them. Receiving mail in your home mailbox has become a new way to receive advertising. Furthermore, the probability that they will read the flyer or brochure received in the mailbox is three times higher than that of reading the advertising received in the email.

Take advantage of trade fairs and events. 

Fairs or events offer you the best opportunities to advertise the products and services you offer. It is also the ideal place to contact your current clients and to increase your network of contacts with future clients. Everyone who attends these events is a potential client, so they hand out a business card. Brochure or catalogue before you move on to the next booth.

Includes discounts and offers. 

We all like a good deal. Include discount codes in your flyers or insert a coupon inside the catalogue. Discounts not only increase the business opportunity but also help your client save. Win-win.

Offer products along with your brochure or flyer. 

Giving a free article along with the flyer is a very effective marketing strategy. Since no one says “no ” when they give us free products, hand out a flyer when you hand out promotional pens or samples of promotional creams. They will know your company and the products and services you offer.

Build relationships with companies in your area.

Negotiate with companies in your area, especially those relevant to your industry. They may allow you to offer business cards, catalogues, brochures or even merchandise in their stores, and they will be able to offer it in your business. In this way, their clients can become yours and vice versa.

Complement printed products with digital marketing. 

You don’t have to choose one or the other. You can use both forms of marketing to advertise your business. Inform in your emails about a catalogue or gift that will be sent via postal mail.

Include QR codes, URLs and social networks in your prints. If the customer wants to know more about your company, they can do so by visiting your pages and online profiles.

Including hashtags in flyers, brochures, banners, or panels is another good marketing strategy since people will tend to use them in their social media posts. The more people use the hashtag, the more views your channel will receive.

Print advertising boards that people can take photos with, especially when there are events or special offers. People will take photos with him and post them on social media. For more information on printed materials, visit https://www.scottsdaleprintservices.com/…